Why Black Friday Is the Perfect Time to Plan Your Transformational Travel Adventure
Black Friday isn’t just about snagging a bargain—it’s about saying yes to yourself. For women in midlife who are ready to rediscover their independence, reconnect with their passions, or heal through travel, it’s the perfect time to plan something truly life changing.
Airlines, tour companies, and retreat organisers release some of their biggest discounts during Black Friday and Cyber Monday. That means you can save money and make your travel dreams a reality—whether it’s a solo escape to Costa Rica, a walking holiday in Spain, or a yoga retreat in Iceland.
Top Tips to Make Sure You Get the Best Black Friday Travel Deals
- Start with Your Travel Wishlist
Before diving into the sales, make a list of your top destinations and dream experiences. It’s easy to get distracted by discounts but focusing on what truly excites you helps you spend wisely.
- Sign Up Early for Travel Alerts
Subscribe to newsletters from your favourite airlines, tour companies, and booking platforms. Black Friday deals often launch early for subscribers on sites like Skyscanner and G Adventures.
- Stay Flexible
Shifting your travel dates by a few days or flying midweek can unlock even bigger savings. Flexibility is key to finding the best deals.
- Double-Check the Fine Print
Always check cancellation policies, travel restrictions, and blackout dates. A cheap deal isn’t worth it if it locks you in. Having totally rearranged our recent trip to China, the cancellation policies were a godsend!
- Use Comparison Tools
Websites like Google Flights, Kayak, and Secret Flying make it easy to compare prices and spot hidden bargains.
Where to Find the Best Black Friday Travel Offers
- Airlines: Look out for flash sales from major airlines such as British Airways, Emirates, and Qatar Airways.
- Tour Companies: Many small group tour operators, including G Adventures who I have joined in Costa Rica, Galapagos Islands and Peru offer up to 40% off during Black Friday.
- Accommodation Sites: Expedia and Booking.com often run extended “Black Friday Travel Weeks” with deep discounts on stays.
- Travel Insurance: Protect your investment with companies like Safety Wing or World Nomads, which sometimes run Black Friday promotions too.
Black Friday Travel Essentials to Look Out For
Even if you’re not booking a flight just yet, Black Friday is the ideal time to invest in high-quality travel gear that supports comfort, safety, and confidence on your journey. For more inspiration check out my suggested Gift Lists HERE, HERE and HERE.
Stay Safe and Secure
- Anti-theft backpacks or crossbody bags (try Pacsafe or Travelon)
- Portable door locks and personal safety alarms for peace of mind
- RFID-blocking wallets to protect your cards and identity
Travel in Comfort and Style
- Noise-cancelling headphones for calm on long journeys
- Lightweight, wrinkle-free clothing that packs small but feels luxurious
- Compression socks to keep you comfortable on long-haul flights
Tech and Organisation
- Power banks and universal adapters
- Apple AirTags or Tile trackers for luggage security
- Packing cubes or travel organisers to simplify your suitcase
For the Soul
- A beautiful travel journal to record your transformation
- Online courses or coaching programmes that help you prepare for solo travel or navigate life transitions. If you reply to this email you can lock in 2025 prices for my Travel Coaching services or Find Your Way Programme, specifically designed for those of you who really want to travel but have no idea where to start. Prices will be going up significantly from here on in so in honour of Black Friday, this really is the FINAL CALL!
Invest in Your Future Self This Black Friday
Black Friday isn’t just about saving money—it’s about investing in you.
Every flight booked, retreat planned, or travel tool purchased can bring you one step closer to the freedom, confidence, and healing you deserve.
This year, why not skip the chaos of crowded stores and focus on the journey ahead. Look for transformation, not just discounts. Because the best deal of all is the one that helps you rediscover who you truly are.
So, what is top of your list to snap up a bargain this Black Friday? Hit reply to this email to let me know or connect via your social method of choice (Facebook, Instagram, YouTube, Pinterest, Threads or LinkedIn) to give me all the details.
LAST CALL to register!
On November 15th I’ll be speaking at the first ever Travel Coach Virtual Summit where over 20 Travel Coaches will be inspiring an audience of travellers to use travel as a tool for healing, personal growth, and transformation. There are some fascinating presentations on the agenda. My talk is titled From Heartbreak to Healing: How Travel Helped Me Rebuild After Loss. There are already over 200 registered so don’t miss out. You can join now using THIS LINK. Even if you can’t join live, by registering you will have access to all presentations.

I was once again honoured to be asked to contribute to a HuffPost article – 9 Mistakes Solo Female Travellers Make. Read it for yourself HERE.
Did you find this email useful? If so, why not forward it to a friend?
Until next time,
Safe Travels
Sue x
This newsletter may contain affiliate links. By using these, Sue Where Why What may receive a small commission for which I say thank you, but you will not pay any extra charges for this. My opinions remain my own.
More of my Adventures…
Find Your Way: The Ultimate Guide to Starting Your Travel Journey

Blog – Unique Travel Gifts – 20 Plus Perfect Gift Ideas for Travellers
Blog – 26 of the Best Gifts for Travel Lovers
And finally, just for you…Receive a small commission for which I say thank you, but you will not pay any extra charges for this. My opinions remain my own., but you will not pay any extra charges for this. My opinions remain my own.

🏠 For accommodation, I use Expedia and Booking.com primarily. They have their own loyalty schemes which is easy to progress through the levels for better discounts and inclusions.
🚍 For tours and activities, my preferred supplier is Get Your Guide.
🚶♀️ For walking and food tours (two of my favourite things to do anywhere), I recommend Walks and Devour Tours.
🗺️ For multi day or week tours, check out G Adventures. I used them for trips in Costa Rica, Peru, and Galapagos.
🤞 I would never leave home without travel insurance. With Safety Wingyou can take out an annual policy and pay monthly. This takes the hassle out of having to remember for us regular travellers.
🛫 For cheap flights, check out Skyscanneror join Jacks Flight Clubwhich scans the internet for error fares (UK only).
🧳 For luggage storage on your travels, I recommend the service by Bounce
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