Privacy Policy, Disclaimer, and T&Cs
Welcome to Sue Where Why What (“we”, “us”, “our”). We are based in the United Kingdom and serve a global audience. Your privacy matters to us, and we are committed to handling your personal data transparently, responsibly, and in accordance with applicable data protection laws, including the UK GDPR, EU GDPR, and other relevant international regulations.
Who We Are
Sue Where Why What is a travel content, and education platform operated from the United Kingdom. Our website address is: https://www.suewherewhywhat.com.
If you have any questions about this policy or how we handle your data, you can contact us at sue@suewherewhywhat.com.
What Personal Data We Collect and Why
We only collect personal data that is necessary and proportionate. This may include:
- Contact information (such as your name and email address) when you:
- Subscribe to our email newsletters (managed via ConvertKit)
- Download free resources
- Enrol in digital products, courses, or events
- Contact us with an enquiry
- Transaction data when you purchase a product or service
- Technical data such as IP address, browser type, device information, and pages visited
- User-generated content such as comments or messages you submit on the website
We collect this data to:
- Deliver content, resources, and services you request
- Communicate with you about updates, offerings, or relevant information
- Process payments and fulfil contracts
- Improve website performance and user experience
- Comply with legal and regulatory obligations
Legal Basis for Processing Your Data
Under UK and EU data protection law, we rely on the following lawful bases:
- Consent – where you opt in to receive emails or marketing communications (you can withdraw consent at any time)
- Contractual necessity – where processing is required to deliver a product or service you have purchased
- Legitimate interests – where processing is reasonably expected and necessary for responding to enquiries, operating the website, or improving services
- Legal obligation – where we are required to retain or process data by law
You may object to processing based on legitimate interests by contacting us.
Email Communications
If you subscribe to our emails, you will receive content related to travel inspiration, digital products, courses, resources, and updates from Sue Where Why What. Email communications are managed through ConvertKit, a third-party email marketing platform that complies with applicable data protection laws. Every email includes an unsubscribe link, and you can opt out at any time.
Comments
When visitors leave comments, we collect the data shown in the comments form, along with the IP address and browser user agent string to help with spam detection. Comments and their metadata may be retained indefinitely.
Anything you submit publicly may be visible to others. Ownership and usage rights are outlined in the Terms and Conditions below.
Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Understand how visitors use our site
- Improve functionality and performance
- Support analytics, advertising, and affiliate tracking
Cookies may collect information such as pages visited, time spent on the site, referring websites, and IP address.
Managing Cookies
We use a cookie consent banner that allows you to accept, reject, or manage non-essential cookies in accordance with applicable data protection laws.
You can control or disable cookies through your browser settings. You may also see a cookie consent banner on your first visit, allowing you to manage preferences.
Disabling cookies may affect how the website functions.
Analytics
We use analytics tools (such as Google Analytics or similar privacy-compliant platforms) to understand website usage and improve content and services. Data collected is anonymised or aggregated where possible.
Affiliate Links and Advertising
Some pages may include affiliate links. All content, products, and offerings are provided in a digital, educational, or informational format. If you click an affiliate link and make a purchase, we may earn a small commission at no extra cost to you.
We also use third-party advertising and remarketing tools (such as Google, Meta, or similar platforms). These providers may use cookies to display relevant ads based on your interactions with our website.
We do not control third-party cookies and recommend reviewing the privacy policies of those providers.
Data Sharing
We do not sell, rent, or trade your personal data.
We may share data with trusted service providers (such as email platforms, payment processors, website hosting, or analytics providers) strictly for operational purposes and under appropriate data protection agreements.
International Visitors
If you access this website from outside the UK, your information may be transferred to and processed in the UK or other jurisdictions with appropriate safeguards in place.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements. You may request deletion of your data at any time, subject to legal obligations.
Your Data Protection Rights
Depending on your location, you may have the right to:
- Access the personal data we hold about you
- Request correction or updating of your data
- Request deletion of your personal data
- Restrict or object to processing
- Withdraw consent at any time
- Lodge a complaint with a relevant supervisory authority
To exercise any of these rights, contact sue@suewherewhywhat.com.
Terms and Conditions
Intellectual Property
All content on this website, including text, images, video, graphics, downloads, and branding, is the intellectual property of Sue Where Why What unless otherwise stated.
You may not copy, reproduce, distribute, or exploit any content without prior written permission, except for personal, non-commercial use.
By submitting content (comments, messages, or materials), you grant us a non-exclusive, royalty-free, worldwide licence to use, reproduce, and display that content.
Disclaimer
All content provided on this website is for informational, educational, and inspirational purposes only. We do not provide personalised coaching, therapy, financial, legal, or medical advice. While we aim for accuracy, we make no guarantees regarding completeness or suitability for your specific circumstances.
Travel and personal development outcomes vary. You are responsible for your own decisions, actions, and results.
Limitation of Liability
To the fullest extent permitted by law, Sue Where Why What shall not be liable for any direct, indirect, incidental, or consequential loss or damage arising from your use of the website, content, products, or services.
Third-Party Links
This website may contain links to external websites. We are not responsible for the content, policies, or practices of third-party sites.
Governing Law
These Terms and this Privacy Policy are governed by the laws of the United Kingdom. Any disputes shall be subject to the exclusive jurisdiction of UK courts.
Changes to This Policy
We may update this Privacy Policy and Terms from time to time. Any changes will be reflected by the updated date at the top of this page. Continued use of the website constitutes acceptance of the revised policy.
Contact
If you have any questions about this Privacy Policy, Terms, or your personal data, please contact:
Email: sue@suewherewhywhat.com